H&M and Beyonce (3)

3 Ways to Successfully Improve Quality Perception, Even With Lower (Cheaper) Prices


Business Dictionary defines perceived quality as a consumer’s opinion of a product’s (or a brand’s) ability to fulfill his or her expectations. It may have little or nothing to do with the actual excellence of the product, and is based on the firm’s (or brand’s) current public image, consumer’s experience with the firm’s… Read More ›

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